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Roads in North Yorkshire made safer

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Day Bright, Zebra crossing equipment alternative Belisha Beacon

Roads in North Yorkshire made safer by TWM with specialist vehicle activated speed control signs

Location: North Yorkshire, England

Challenge: Needed to reduce the number of speeding cars in local towns across North Yorkshire

Solution: Update the speed limit control signage with vehicle activated safety message

Key benefits

  • Multi-stage dimming
  • Fully enclosed anti-vandal unit
  • Virtually No maintenance
  • Sizes and display as the TSR&GD
  • High performance LED output
  • Lightweight robust aluminium casing
  • Channel rail on the rear for easy installation

Fourteen speed limit control signs were installed in North Yorkshire after local parishes called for help to manage speeding on their roads. TWM stepped in to help local towns such as Malton, Beckwithshaw and Norton-on-Derwent after they approached North Yorkshire County Council for assistance in helping decrease the number of speeding cars in their respective areas.

TWM worked with North Yorkshire County Council to adapt their current speed limit control signage to make it unobtrusive and lightweight. The sign displays the words ‘SLOW DOWN’ when motorists passing are going above the designated speed limit.
Kevin Marshall, Company Director at TWM comments:

“At TWM, we have a passion for developing equipment that brings enhanced road safety to both drivers and pedestrians. We’re delighted that North Yorkshire County Council approached us to help a number of local parishes with their speeding issues. With fourteen signs currently installed and more to come, we believe they will be successful in keeping traffic travelling through these towns to the correct speed.”

Darren Griffith, Officer at North Yorkshire County Council said:

“We’re delighted with the new signage and we have seen a significant reduction in the number of speeding cars. TWM were a pleasure to work with from start to finish and we wouldn’t hesitate working with them again.”

The signage appears to have been effective with motorists responding to the warnings and adhering to the speed limit, a success for the local parishes, North Yorkshire County Council and TWM. In addition, over 60% of the signs installed in North Yorkshire are environmentally friendly with them being powered by either wind or solar energy. TWM has also introduced signage that can be powered by lithium ion batteries, another more environmentally friendly alternative to 230 V power.
Kevin Marshall continued:

“Sustainability is at the heart of what we do at TWM and we are always looking for the next way to make our products more environmentally friendly. We’re delighted that we supplied more wind and solar powered signs than ever before in 2019 and we’re already looking forward to eclipsing this achievement moving forward.”

TWM is a key provider of signs, signals and traffic control systems to local authorities, parish councils, traffic management companies and contractors. Products include speed display signs, vehicle activated signs, hazard warnings, pedestrian crossing solutions, school warning zones, bespoke signage and data collection systems.

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